Events, Educational Programs
aap/PSP/stm
The Professional/Scholarly Publishing (PSP) Division of the Association of American Publishers Books Committee & the International Association of STM Publishers (STM) Presents…
Books 2.x Seminar –
Making, Selling, Distributing, Discovering and Using
E-Books
Wednesday, May 27th, 2009
10:00am-4:00pm
AAP Offices
71 Fifth Avenue, 2nd Floor (@ 15th Street)
New York, NY 10003-3004
For the first time in the US, attendees are invited to a day-long seminar addressing the major issues – current and emerging – on the topic of eBooks for professional and scholarly / STM markets. Speakers from leading publishers, as well as from pioneering content aggregators, library service providers, and customers themselves will provide a summary of the state of the art, and address key issues, lessons learned, and future trends in the way that book content is created, managed, packaged, sold, and consumed in electronic forms which are rapidly replacing print formats for large numbers of core customers.
Perspectives from all major elements of the product development cycle – from content development, product management, production, marketing and discoverability, user needs, and aggregators and intermediaries – will be given in an effort to deliver a comprehensive experience.
Program:
10:00am-10:15am Moderators Welcome:
Michael Forster,Vice President & Associate Publishing Director, Physical Sciences, John Wiley & Sons, Inc.
Janice Kuta, Director of Marketing and Membership, International Association of STM Publishers
10:15am-10:45am Editorial / Product Development:
Scott Grillo, VP. Group Publisher, McGraw-Hill Medical
Moving beyond simply loading book content online or selling PDF files. How can publishers add value in the product development process to build competitive products.
10:45am-11:00am Q&A
11:00am-11:30am Production and Content Management / XML:
Lindy Humphreys, Publishing Technology Specialist, Wiley
Electronic books in the publisher workflow; now and looking forward. How is it parallel, additional, and different to the traditional print production environment
11:30am-11:45am Q&A
11:45am-12:15pm Discoverability:
Suzanne Kemperman, Director Publisher Relations, OCLC NetLibrary
Make your content work harder for you and make sure people can find it. How do you bring your content to the forefront. How can publishers increase their content’s availability and discoverability
12:15pm-12:30pm Q&A
12:30pm-1:00pm Lunch
1:00pm-1:30pm Selling eBooks:
Jonathan Bunkell, VP Online Book Sales, Elsevier
What are the different sales models for electronic Book content, and how are they different from print? What are the challenges in presenting the value proposition to customers e.g. How books are integral to research workflow, and what do you need to do differently when selling e-books in different models, platforms, and formats, e.g. Sony reader, iPhone, Kindle? What are the infrastructure and organizational challenges in selling e-books?
1:30pm-1:45pm Q&A
1:45pm-2:15pm Beyond the eBook – Database and Proprietary Markets:
Meagan H. Cooke, Director of Content Strategy, knovel
Integrating functionality into content and responding to the demands of user workflows. Listening to our customers: how consumer information is assessed in deciding what features can be leveraged in the customer workflow. How knovel assesses what their customers need to improve productivity using knovel’s features and functions.
2:15pm-2:30pm Q&A
2:30pm-2:45pm Break
2:45pm-3:30pm Librarians as Customers and Users:
George Scotti, Director Channel Marketing, Springer
Becky Albitz, Electronic Resources and Copyright Librarian, Pennsylvania State University
James R. Mouw, Assistant Director for Technical and Electronic Services, The University of Chicago
What do customers (librarians – and their constituents) want from eBook content? How are end users/consumers and their needs or behaviors assessed in deciding which products and purchases to choose. What business models are attractive / not attractive; what features and functions; does one-stop shopping at the aggregator, or the ‘big deal’ beat other forms collection development? Will electronic replace print as completely as it has for journals content, and if not why?
3:30pm-3:45pm Q&A
3:45pm-4:00pm Moderator Wrap Up