Events, Educational Programs
aap/PSP
The Professional/Scholarly Publishing (PSP) Division of the Association of American Publishers Books Committee Presents…
Professional, Scholarly & Academic Books:
The Basic Boot Camp
Thursday, October 20th, 2011
9:00am-5:00pm
Wolters Kluwer Offices
Two Commerce Square
2001 Market Street, 2nd Floor
Philadelphia, PA 19103
The Professional/Scholarly Publishing (PSP) Division of the Association of American Publishers presents a unique opportunity to learn about book publishing. If you have less than three years’ experience in professional, scholarly, and academic publishing—or are considering a career change—this workshop will provide an indispensable overview of the industry.
Topics to be Addressed Include:
- Acquisitions
- Marketing
- Sales
- Production
- Finance
If you want answers to the following questions then this is the course for you:
- What is professional & scholarly publishing (PSP) and how does it differ from Trade, Higher Ed and School publishing? Are there similarities?
- Who finds the authors? Who manages the authors? Where do the ideas come from? How does one determine quality? What is the reviewing process?
- How does the manuscript become a bound book? What are the processes that take place? PP&B and all that it means!
- Where do the marketing $$$$ come from? How to create a marketing plan? Who is the customer? What are the different customer types? What are the customer needs? How do you reach customers?
- What are the primary sales channels? What are the sales patterns of these books? What are rights and translations?
- P&L, ROI, Expenses, Costs, Financial Reports, Budgets...What does all this mean?
Moderated by:
Gregory M. Britton, Editorial Director, The Johns Hopkins University Press
Speakers:
Matt Conmy,
Senior Sales Director, Global Books & Journals, Springer Publishing Company, LLC
John A. Jenkins, President and Publisher, First Street by CQ Press
Betsy Litz, Princeton University Press
Gita Manaktala, Editorial Director, The MIT Press
Beth Schacht, Director of Marketing, McGraw-Hill
Molly Venezia,
Executive Director, Finance & Administration, Rutgers University Business School