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aap/PSP

The Professional/Scholarly Publishing (PSP) Division of the Association of American Publishers Journals Committee Presents…

 

Social Media and Networking
in PSP Publishing
Thursday, October 14th, 2010
12:00-3:00pm
Association of American Publishers
71 Fifth Avenue
New York, NY 10003

“Social media and social networking are not the same. Social media are the tools and social networking is what you do in the communities”

—Adrienne Graham, CEO Empower Me! Corp.

This seminar is designed to provide a high level look at how social media and social networking are used in today’s publishing environment and how you might harness it to enhance your offerings.  A panel of publishing executives with extensive experience in developing and implementing social media in the scholarly realm will discuss the current state of social media, will provide tips on developing a strategy, and will comment on the opportunities they see on the horizon.  This will be a lively discussion with ample time for interaction.

Moderated by:
Bill Colacchio, Senior Managing Editor, IEEE Transactions/Journals
Sarah Tegen, Director, Editorial Office Operations, American Chemical Society

Panel:
Darrell Gunter, Marketing Integration Executive, Collexis
Penelope Lewis, Acquisitions Editor,Editorial Development, Journals Publishing Group, Publications Division, American Chemical Society
Derek Stordahl, VP, Global Marketing, McGraw-Hill Professional

PROGRAM

12:00-12:25pm
Lunch & Networking

12:25-12:30pm
Introduction

12:30-1:10pm
Presentation 1: The possibilities and pitfalls of social media and social networking

1:10-1:50pm
Presentation 2: Using social media to grow your business

1:50-2:00pm
Break

2:00-2:40pm
Presentation 3: Social media and engaging the reader

2:40-3:00pm
Looking Forward: Interactive Panel and Participant Discussion

This will be an interactive seminar so bring your questions for the panelists.

Online Registration Form
Mail/Fax Registration Form