Events, Educational Programs

The Professional/Scholarly Publishing (PSP) Division of the Association of American Publishers Books Committee in cooperation with The Bookbuilders of Boston and The Association of American University Presses Presents…

 

Professional, Scholarly & Academic Books:
The Basic Boot Camp

Friday, October 30th, 2009
9:00am-5:00pm
The Non Profit Center
89 South Street
Boston, MA 02111

 

PROGRAM

9:00am -9:15am       Registration


9:15am-9:25am        Moderator Welcome:
Beth Schacht, Director of Marketing, McGraw-Hill


9:25am-10:05am      Opening Remarks:
John Jenkins, President and Publisher, CQ Press
10:05am -10:20am    Q&A


10:20am-11:00am     Acquisitions:
Gregory M. Britton, Publisher, Getty Publications
11:00am -11:15am    Q&A


11:15am-11:30am     Break


11:30am-12:10am     Production:
John Cronin, Design and Production Manager, Johns Hopkins University Press
12:10am-12:25pm     Q&A


12:25pm-1:05pm      Marketing:
Mark Heineke, Promotions Director, University of Chicago Press
1:05pm-1:20pm        Q&A


1:20pm-2:15pm        Lunch


2:15pm-2:55pm        Sales:
Matt Conmy, Vice President, Trade Sales, Springer
3:55pm-3:10pm        Q&A


3:10pm-3:25pm        Coffee Break


3:25pm-4:05pm:       Finance:
Molly Venezia, Assistant Director and CFO, Rutgers University Press
4:05pm-4:20pm        Q&A


4:20pm-4:35pm        Team Presentations


4:35pm-4:45pm        Moderator Wrap-Up:
Beth Schacht, Director of Marketing, McGraw-Hill


4:45-5:00pm            General Q&A

Adjournment