Mayflower Hotel, Washington, DC
Program of Events
SUNDAY, FEBRUARY 4, 2001
3:00-7:00pm Early Conference and Pre-Conference Registration and Check-in (Grand Ballroom)
12:00-5:00pm Exhibitor set up (Grand Ballroom)
6:00-7:00pm Early Bird “Meet & Greet” Reception in the Exhibit Area (Grand Ballroom)
MONDAY, FEBRUARY 5, 2001
Every day Display of Year 2000 Publications Submitted for Awards (Colonial Room)
8:00-3:00pm Registration and Check-in for Pre-Conferees and Conferees (Grand Ballroom)
8:00-9:00am Continental Breakfast with New Technologies/Services Exhibitors (Grand Ballroom)
3:00-4:00pm Journals Committee Meeting (Invited Members Only) P. Gantz, Chair (North Carolina Room)
3:30-4:00pm Electronic Information Committee Meeting (Invited Members Only) K. Wittenberg, Chair (Maryland Room)
8:30-3:00pm Pre-Conference Seminar (separate registration fee - see page ?)
TRANSFORMATIONAL PUBLISHING: Creating New Identities in the Digital Marketplace
Moderator: Kate Wittenberg, Director of the Electronic Publishing Initiative, Columbia University Press
This seminar will explore the question of whether PSP publishing and publishers are in danger of being marginalized in the emerging information marketplace, as well as the relevance of publishing to the overall scholarly communications process. Presenters from publishing, information technology, and government organizations will discuss the following issues: why are publishers not the major players in the emerging digital education environment, and what are the implications of dot coms and government-sponsored projects going directly to authors for content? What are our new markets and how are they different from the traditional publishing audience? What are the long-term implications of national and foundation-sponsored digital publishing programs for PSP publishers? And finally, what are some alternative models that will permit publishers to take a leadership position in the emerging digital marketplace?
We encourage heads of houses, editors, new media managers, marketing directors, CFOs, rights managers, and others involved in strategic planning to participate in this seminar.
Speakers: William Arms, Professor of Computer Science,Cornell University
Troy Williams, Founder & CEO, Questia Media Inc
Melissa Levine, LOC American Memory Project
The Hon. Louis Caldera, Secretary of the Army, US Dept. of Defense
Ed Pentz, Executive Director, CrossRef
Steve Mooney, President, YRM Group
*ANNUAL CONFERENCE BEGINS
4:00 - 6:00pm WHAT IF YOUR BOOK WERE A SONG?
Moderator, Mark Seeley, VP & General Counsel, Elsevier Science
Prepare to be shaken. New digital services and businesses are developing tools that challenge copyright owners. In this session, panelists from outside publishing will review the hot issues in the context of music, such as raised in RIAA v. Napster and Universal v. MP3.com. Is the issue "stop technology" or is it "stop infringing uses of technology"? What - and how much -- is at stake in the publishing industry? What are the threats and opportunities that publishers face as these new technologies are applied to books, journals, monographs and articles?
Panel participants from the Academic community will describe the ongoing historical tension between technological innovation and copyright law. Business entrepreneurs will describe the ideas behind the new services they have based on these technologies and why they created them. How Congress may be asked to respond to these developments will also be explored.
(Panel participants to be announced)
7:00-9:00pm Reception at The Corcoran Gallery
On exhibit: Andy Warhol, the Corcoran Gallery Biennial Exhibition, the permanent collection and the pastels of Wayne Thiebaud.
(Musical Entertainment by the Bellini String Quartet)
(Buses will run in a continuous loop from the De Salle Street entrance of the Mayflower Hotel, starting at 6:15pm, to the Corcoran Gallery of Art. The last bus from the Corcoran Gallery, 17th Street exit, will be at 9:45pm.)
Dinner on your own
TUESDAY, FEBRUARY 6, 2001
All day Display of Year 2000 Publications Submitted for Awards (Colonial Room)
7:00-8:00am Continental Breakfast with New Technologies/Services Exhibitors (Grand Ballroom)
8:00-9:00am LEADING THE WAY: AAP’s Professional/Scholarly Publishers (East & State Rooms)
Panel: Pat Schroeder, President & CEO, AAP
Ted Nardin, VP, Professional Book Group, McGraw-Hill
Hill Slowinski, Director of Publishing, and Director, Bernan Press
Barbara Meredith, VP, Professional, Trade & International, AAP
PSP's official annual business meeting will review the hot issues being addressed by the Division and by the Association. This issue-by-issue update will tell you how the issues affect our membership, and exactly what actions we are taking to address and resolve them. From the fundamentals of copyright protection in the print and digital worlds to our encouragement of new technologies, industry-wide educational programs, and new ways of communicating to our members and the industry. Your participation is welcome, and we hope you will contribute to shaping our agenda into the future.
9:00-9:45am Plenary Address: John Gage, Chief Research Officer, Sun Microsystems (East & State Rooms)
9:45-10:15am Networking Break in the Exhibit Gallery (Grand Ballroom)
10:15-11:20am Concurrent 1 (East Room)
CHANGING COURSE IN MID STREAM: How To Keep Your Business Model Accessible
Moderator: Niko Pfund, Academic Publisher, Oxford University Press
At a time when the entire publishing industry seems in a state of perpetual transition, how do new businesses (both B2B and business-to-consumer) and traditional print publishers keep up with the pace of change? How does one execute a business model when it is founded on assumptions that change month by month?
Speakers: Chris Forbes, President, knovel.com
Rebecca Lieb, Director, Corporate Communications, iUniverse.com
Royalynn O’Connor, Online Product Director, Oxford University Press
Miriam Gilbert, Senior Director, Publisher Relations, netLibrary
Troy Williams, Founder & CEO, Questia Media Inc
10:15-11:20am Concurrent 2 (Colonial Room)
TECHNOLOGY PREVIEW: What Will They Come up With Next?
Moderator: Anthony Durniak, Staff Executive, Publications, IEEE Publications
Even before publishers have perfected their strategies for the World Wide Web, other technologies are about to further change the way information is created and delivered. This session will examine a few of the new developments that are in the process of leaving the lab for the marketplace, including Cleartype, digital paper, widely available broadband communications, wireless web services, and others.
(Panelists to be announced)
11:20-12:00pm Networking Break in the Exhibit Gallery (Grand Ballroom)
12:00-1:30pm Luncheon: PSP Awards for the Best Publications of 2000 and Video (State Room) Presentation,
Mistress of Ceremonies: Karen Day, Publisher, Charles Scribner’s Sons
- Address by R.R. Hawkins Winner
1:30-2:15pm Networking Break in the Exhibit Gallery (Grand Ballroom)
2:15-3:30pm Concurrent 3 (East Room)
E-BOOKS - State Of The Art
Moderator: Bob Bolick, VP & Dir, New Business Development, McGraw-Hill
Spring is coming, and with it, the anniversary of "Riding the Bullet." This session's presentations will include a look behind the scenes at the cutting edge of "managing ebooks into the market." Steve Potash will discuss the state of play with conversion services for ebooks. Mary Levering (U.S. Copyright Office) will talk about the status of registering and depositing ebooks. Ed Marino (Lightning Source, Inc.) will address e-warehousing, distribution and digital rights management.
Speakers: Mary Berghaus Levering, Associate Register for National Copyright Programs, U.S. Copyright Office
Ed Marino, President & Chief Executive Officer, Lightening Source Inc
Steve Potash, President, OverDrive, Inc
2:15-3:30pm Concurrent 4 (Colonial Room)
MARKETING CONTENT TO INSTITUTIONS WORLDWIDE
Moderator: Debbie Hull, President & CEO, Ovid Technologies
Marketing and selling electronic content to institutions requires many skill sets "traditional" publishers have not had. To be successful companies/societies must develop new pricing models, be willing to negotiate, do direct sales, be flexible and provide technical support. These issues and many more will be discussed by the panelists who have had a variety of experiences selling to institutions worldwide.
Speakers: Caroline Vogelzang, Vice President Commercial Services, Kluwer Academic Publishers
Michael Spinella, Director, Membership Circulation & Meetings, American Association for the Advancement of Science
Mark Schregardus, Director of International Sales, Ovid Technologies
Barbara Colton, Vice President, Business Development, ISI
3:30-3:45pm Networking Break in the Exhibit Area (Grand Ballroom)
3:45-5:00pm Plenary Session (East & State Rooms)
GROWING UP DIGITAL: The ‘Always On’ Generation
Moderator: Keiron Hylton, Managing Director, Berkery Noyes & Co.
How might professional and scholarly publishers need to modify their content and delivery over the next five to ten years, based on juvenile, teenage, collegiate and professional school learning behavior now? What’s happening with e-education now? Does the millennium generation really have a different attention span, cognitive grasp or learn differently from its elders? Does interactivity really matter? Penetration rates for kids and students of various electronic devices: E-book readers, electronic coursepacks, etc.
Speakers: Dr. Gary Guest, Faculty, Director of Predoctoral Clinics, University of Texas Health Sciences Center at San Antonio
President of freshman class, Dental School, University of Texas Health Sciences Center at San Antonio
Matthew Pittinski, Chairman, Blackboard
Greg Jarboe, Vice-President Marketing, WebCT
Julie M. Wood, Ed.D., Lecturer and Director of America Reads at MIT, Harvard Graduate School of Education
Greg Ritter, Senior Instructional Designer/Trainer, Blackboard
6:00-7:30pm General Reception (Grand Ballroom)
7:30-9:30pm Dinner
(State Room) Plenary Address, Alan Lightman, Professor of Humanities and Physics, MIT. Author of Einstein’s Dreams and the 2000 National Book Award For Fiction nominee for The Diagnosis
Introduced by PSP Division Chair, Ted Nardin, VP, Professional Book Group, McGraw-Hill
(Bob Murphy Jazz Trio Entertainment)
WEDNESDAY, FEBRUARY 7, 2001
8:00-9:00am Continental Breakfast with New Technologies/Services Exhibitors (Grand Ballroom)
9:00-10:15am Concurrent 5 (Colonial Room)
THE STICKY CUSTOMER: Users Tell Us What Added Value They Will Pay For
Moderator: Janice Kuta, President, Holtzbrinck Online Publishing, North America
Online databases, journals, and reference works are taking larger chunks of academic, corporate, and public library budgets. A publisher of online products, an academic librarian and a corporate librarian will discuss what makes an online product of great value to the end user as well as the librarian. Are there criteria for buying, subscribing, and renewing to this growing business?
Ruth Wolfish, Electronic Content Coordinator, Integrated Information Solutions, Lucent Technologies
David Goodman, Princeton University Biology Library
9:00-10:15am Concurrent 6 (East Room)
INTEGRATING PRODUCTION AND PRESENTATION: Strategies that Work
Moderator: Michael Jensen , Dir., Publishing Technologies, National Academy Press
As acronyms like XML, SGML, PDF, and OEB increasingly hold meaning for publishers, the integration of production and presentation becomes ever more necessary. In this panel, publishers and digital librarians share their experience in content management processes, requirements and objectives.
Speakers: David Seaman, Director, Electronic Text Center, University of Virginia
Carter Glass, Manager of Electronic Publications, American Geophysical Union
Richard Walkus, Vice President, Digital Asset Management and Corporate Digital Archive, Pearson Education
10:15-10:45am Networking Break in the Exhibitor Gallery (Grand Ballroom)
10:45-12:00noon Concurrent 7 (Colonial Room)
MARKETING WEB PRODUCTS TO INDIVIDUALS
Moderator: Rebecca Seger, Marketing Director, Scholarly & Professional Reference, Oxford University Press
Marketing digital products to individuals can be very different from marketing to institutions. Marketing, branding, pricing, customer service, product design, and other issues all present unique challenges and opportunities. A panel of publishers and experienced web marketers show you how they succeeded and present innovative business models and marketing techniques you can use.
Speakers: Bill Hanes, VP Marketing, MDConsult (Invited)
(Additional speakers to be announced)
10:45-12:00noon Concurrent 8 (East Room)
DIGITAL RIGHTS MODELS - A Dialogue
Moderator: Marc Brodsky, Executive Director & CEO, American Institute of Physics
This session will consider different models that embody varying views of what is most valuable about information published online. One view is that new news is more valuable. For example, some journal publishers require subscriptions to see the latest issue while offering free access to their older archived back issues. On the other hand some newspapers have a model of new news as free news, at least to the reader. They charge for downloads of articles from their back issues. Models for finding value in aggregation and management of digital rights will also be discussed.
Speakers: Doug Feaver, Editor, WashingtonPost.com
Michael Keller, Stanford University Librarian and Publisher of HighWire Press
Carol Risher, Senior VP, Business Development, Savantech, Inc.
Diane Thieke, Direct of Content Community, Factiva
12:00-1:00pm Closing Reception and Raffle (Grand Ballroom)