Pre-Conference Session (separate registration fee)
WHERE IS THE USER FOR YOUR SMART CONTENT?
Produced by the AAP/PSP Electronic Information Committee

9:00am-9:15am
Moderator: Eileen Dolan, Vice President, Wiley InterScience, John Wiley & Sons, Inc.

Why the Online User is Important
9:15am-10:00am
Patricia Sabosik, Vice President & Director, Global Marketing, Factiva, a Dow Jones and Reuters Company
This presentation will present a top down look at the evolving relationship between publishers of online information, customers and end-users in the online information industry. Who actually is the online customer/end-user? What is the role of the end user in driving purchasing decisions, making incremental/transactions, using discretionary services? How does this role differ from traditional purchase/use patterns? How can user behavior provide product feedback? How can we create new opportunities for our producxts through greater awareness of the needs of end users? What are the near and mid-range future trends concerning online information users and customers?

Identifying the Needs, Desires and Priorities of the Online User
10:00am-10:30am
Laurie Kantner, Senior Principal, Tec-Ed, Inc.
This presentation will address the relationships between user behavior and product and functionality design. How do human factors influence the success of an online product? What processes/guidelines or standards should publishers follow? How do we measure the effectiveness of our interface decisions?
10:30am-11:00am
Kate Downey, Director Customer Intelligence, Consumer Electronic Publishing, Dow Jones & Company, Inc.
This presentation will be a case study addressing how publishers build a connection to the user, identify their needs and priorities and drive e-commerce. How are usage statistics, leading indicators, market research studies, focus groups, etc. employed? How are online users different from print users?
11:15am-11:45am
Bill Haines, Vice President, Product Development & Marketing, MD CONSULT L.L.C.
This presentation will be a second case study addressing how a subject-focused portal builds a connection to the user and identifies their needs and priorities. How are usage statistics, leading indicators, market research studies, focus groups, etc. employed? How is success measured?

11:45am-12:00pm Q&A
12:00pm-1:00pm Lunch

Creating Value for the Online User
These presentations will focus on the tools a publisher might consider offering to create value for the end user and thereby drive new and repeat traffic to their content/site. What is working and what is not?

1:00pm-1:30pm
Gerry Grenier, Staff Director, Publishing Technologies, IEEE
This presentation will discuss various content focused and service focused added value initiatives underway at IEEE Explore with a discussion of the rationale, value proposition, implementation issues and measures of success.
1:30pm-2:00pm
Anurag Acharya, Principal Software Engineer, Google
This presentation will provide a current look at how www search engines, specifically Google, can bring the end user to PSP content. How are these search tools used? Are there lessons to be learned from the general www experience that can be applied to specialist content sites? What tools/strategies are open to publishers? What factors influence the effectiveness of these strategies? How do you measure success? What are the costs?
2:00pm-2:30pm
Nancy Roderer, Director, William H. Welch Medical Library, Associate Professor and Interim Director, Division of Health Sciences Informatics, Welch Medical Library, Johns Hopkins University
This presentation will address how publishers can work with our librarian customers to drive usage of our products and services. How are librarians marketing/promoting the use of the online content and tools they license? What is working? What isnÍt working? What are the barriers to end users finding and using online content?

2:30pm-3:00pm Final wrap-up/Q&A

The landmark Usage Statistics White Paper, published by the PSP Electronic Information Committee, will be available.

Copyright, the foundation of our industry, is straining under shifts in cultural, legal, and technological practices. PSP executives and experts will discuss the purpose, applications, and strengths of copyright. Why do some AAP members not feel the same threats or risks in copyright trends as others do? This panel will help us understand:

• Why do we have copyright?
• What are todayÍs risks to copyright?
• How are we to defend copyright?
• Why do we need strong copyright?
• Where are we likely to have to compromise and accommodate new trends?

• "Why Copyright?"
  Henry Horbaczewski, General Counsel, Reed Elsevier Inc.
• "Commonality and Diversity among Publishers"
  Allan Robert Adler, Vice President, Legal and Governmental Affairs, Association of American Publishers, Inc.
• "Challenges to Copyright and International Issues in Publishing"
  Dick Rudick, Senior Vice President and General Counsel, John Wiley & Sons, Inc.
• "Distinctions Within PSP Between Commercial Publishers And Nonprofits"
  Peter Givler, Executive Director, Association of American University Presses
• "What Should Publishers Do?"
  Kathleen A. Bursley, Consultant, (former Vice President & General Counsel, Harcourt, Inc.)

Do you know what Sovereign Immunity is? To find the answer to this and many more publishing terms visit the PITF Issues Glossary.

Evening Reception at The Folger Shakespeare Library

Entertainment by the Bob Murphy Jazz Trio

(Dinner on Your Own)

PSP Business Meeting
PSP Goals and Budget for '03-'04 Fiscal Year - Barbara Meredith, VP, AAP/PSP, Division & Members
Presentation of Executive Council and New Officers for 2003-2004
New & Continuing PSP projects: Committee Chairpersons

This panel will explore ways in which content of various types and formats are being linked as we make the transition from an era that has relied on print publishing to the "digital age". What efforts are being made to link content and ensure unfettered access to disparate data and scholarly information? What innovative approaches are publishers taking as they work in concert with their customers and end users toward 1) adding value to published content; 2) creating a linked web of "must-have" information; and 3) promoting new approaches to data and content mining, and knowledge management.

Panel:
Peter S. Greene, Executive Director, MedBiquitous Consortium
Ernest Kirkwood, New Business Development Director, John Wiley & Sons, Ltd.
Erik M. van Mulligen, Chief Technology Officer, Collexis (Invited)
(Additional panelists TBA)

Not-for-profit scholarly societies are by definition communities of individuals with similar interests. Experts will address the questions: Does this intimate relationship with authors and readers give Learned Societies an advantage in searching for new ways to add value to information? How are the economic demands of developing smarter content challenging the creativity of Learned Societies? Can the essential values of Learned Societies survive the growing number of cooperative ventures between societies and commercial publishers?

Companies at the leading edge of professional publishing are finding new ways to integrate content into work processes -- providing the ultimate in value-added publishing. Content when-and-where-you-need-it and content that's actionable take "publishing" to a whole new level of value. From drug databases in a doctor's PDA to wireless stock information and recommendations, we are seeing the beginnings of a "Fourth Generation" of value-added publishing.

Panel:
William M. Detmer, President & CEO, Unbound Medicine, Inc. Assistant Professor, Department of Health Evaluation Sciences, University of Virginia School of Medicine
Bill Woshnins, President & CEO, Knovel.com Inc

Concurrent 4
Selling Content to the U.S. Government
Moderator: Andrew Grabois, Senior Director, Publisher Relations & Content Development, R.R. Bowker Co.

Ever wonder what it takes to sell content to the U.S. Government? Our panel of experts has sat on both sides of that mysterious divide, and will shed some light on how publishers can navigate the bureaucratic and cultural speed bumps on the way to what can be a very successful (if at times frustrating) business relationship. Special emphasis is placed on the Defense DepartmentÍs Advanced Distributed Learning (ADL) initiative, a new model for content sales in the 21st Century.

Panel:
Julie Staggs, AVP Government Solutions, Pearson Custom Publishing
John Purcell, President & Founder, Board Member, Learning Objects Network, Inc.
Sally A. Vogel, Director, Federal Sales, Lexis-Nexis

The continuing development of the Internet as a means of disseminating scientific information has given rise recently to a number of radical initiatives, which, on the face of it, threaten the existing STM publishing industry. This session will seek to answer the question of whether such initiatives as grassroots academic movements, institutional collections of intellectual property and free-access repositories add greater value to scientific communication than is achievable through the present STM publishing structure. The panel will take a wide-ranging and provocative tour through the landscape in order to attempt to provide a comprehensive overview.

Panel:
Pieter Bolman, Director, STM Relations, Elsevier Science
Jean-Claude Gu³don, Professor, Comparative Literature, Arts & Sciences, Universit³ de Montr³al
Ann J. Wolpert, Director of Libraries, Massachusetts Institute of Technology

Shift Happens

Keynote Dinner Address: Stephen Abram, VP, Corporate Development, Micromedia ProQuest
Introduced by: PSP Division Chair, Pieter Bolman, Director, STM Relations, Elsevier Science

New challenges are hitting our industry faster than a Kansas tornado spins out cows, says Abram, librarian turned corporate executive. Hear his insights into which market and paradigm shifts are near and clear and which we can safely take a wait-and-see approach to. As globalization expands and barriers to connection evaporate, some trends are technological (but technology is just a tool); some trends are demographic and inevitable; and some trends are cultural and economic. A huge challenge for publishers, librarians and educators will be to deal with the generational changes taking place worldwide and the emerging dominance of the very different information-seeking and learning behaviors of young multi-culturals who aren't like "us." Comfortable with Boomers? Gedoverit - they're outta here. If we don't make strides in understanding the big shifts, Abram contends, we'll create one of the largest generation gaps in history.

This session's panel will address digital rights management -- from access control to encryption-based methods -- but not in the usual way. Rather the panel will focus on the following questions: Is DRM just a lock to protect content, or is it also a key to value-added business models for selling digital content? Is DRM as a lock just a come-on to hackers and a turn-off to consumers, or is it a key to authenticating content and perhaps opening the peer-to-peer network to legitimate ecommerce? How are publishers integrating DRM in their ecommerce process to add value for stakeholders in the value chain?

Panel:
Bill Rosenblatt, President, GiantSteps Media Technology Strategies
Ed Colleran, Director of Publisher Relations, Copyright Clearance Center

Concurrent 6
The International Book Market: What are the Expansion Opportunities?
Moderators: Sal Gelardi, Senior Vice President Global Sales and Marketing, Elsevier Science

New channels of intern

New channels of international book distribution have established themselves. Do they give rise to additional sales opportunities or are they merely substitutional? Which areas show the most promise, and with what kind of product? What do publishers need to do to support the efforts of the international distributors (both traditional and on-line)? Hear the views from:

Publishers succeed when they are able to deliver to their customers what those customers need, and publishers clearly have a long history of success in the print medium. Now the electronic medium makes so much more possible. Should features and services be added just because it is now possible to do so? Hear a group of customers address needs such as digital archiving, usage statistics, linking, and much more, for a flavor of what the savvy user expects from information providers.

Panel:
James OÍDonnell, Provost, Georgetown University
Katherine Perry, Director, The Virtual Library of Virginia (VIVA)
David Seaman, Director, Digital Library Federation

Linking and searching are each about taking users to relevant information. In the online world material is distributed across many different locations -- how can this material be "aggregated" through linking and searching? Libraries are working on many new initiatives in this area that could drastically alter the end user's online experience and have important ramifications for scholarly publishers. Hear from librarians about the latest developments with OAi (Open Archives Initiative), OpenURL and library portals. Learn how these initiatives are affecting libraries, researchers and scholarly publishing.

Panel:
Brian Schottlaender, University Librarian, UCSD Libraries
Herbert Van de Sompel, Digital Library Research & Prototyping, Los Alamos National Laboratory - Research Library