Events, Annual Conference

aap/PSP

THE ASSOCIATION OF AMERICAN PUBLISHERS

Professional/Scholarly Publishing (PSP) Division

Focus on the User:

Localization, Customization, Personalization

2009 PSP Annual Conference

February 4th-6th, 2009
Renaissance Mayflower Hotel, Washington, DC



REGISTER BY JANUARY 12

TO QUALIFY FOR BIG DISCOUNTS!




WEDNESDAY, FEBRUARY 4, 2009


8:00am-9:00am           Registration and Breakfast for Pre-Conference Attendees

3:00pm-4:00pm           Your Chance to Visit the Exhibitors

Pre-Conference Program (separate registration fee)
Wednesday, February 4th
9:00am-3:30pm           Produced by the PSP Electronic Information Committee (EIC)
The Development Cycle for Digitally-Enabled Publishing: Technology, Intelligence, and Listening to Your Users
How are new functions and services developed in the digital environment for a given content? How are they packaged together? When do these functions, features, and services surround or accompany a digital publication and when are they totally embedded with the intellectual content? How do we determine whether a particular service should be loosely coupled or tightly integrated with content? Where do the ideas originate? How are they assessed? At what point in the development cycle are users involved and how are they engaged?

This seminar attempts to clarify the development cycle of digitally-enabled publishing functions and services while distinguishing it from the development of traditional print publishing products. Different approaches to the development cycle will be explored through case studies of a broad spectrum of digital products and services delivered with a variety of content. The case studies are drawn from the sciences and the humanities, illustrating development of services in online journals, databases, and Web sites. We will learn about blending emerging technologies into your publishing plan, usability and leveraging user feedback, and what works and what doesn’t to streamline product development without breaking the bank.
Moderator:
Patricia Seybold, CEO, Patricia Seybold Group

Speakers:
Kurt Gerdenich, Vice President, Technology, Cengage Learning
David G. Nicholls, Director of Book Publications, Modern Language Association
Helen Parr, Executive Editor, Medical Online, McGraw-Hill Professional
Niels Weertman, Director Scopus, Performance and Planning and Collaboration Tools, Elsevier B.V.


Pre-Conference Program (separate registration fee)
Wednesday, February 4th
9:00am-3:30pm                  Produced by the PSP American Medical Publishers Committee (AMPC) and the National Library of Medicine (NLM)

MashUp at the Library
Managing Colliding User Needs, Technologies, and the Ability to Deliver


Mash’up: def: a web application that combines data from more than one source into a single integrated tool; colloquially, when different, disparate entities or media combine to create a new entity or product that meets previously unmet needs of the user.

Is any institution facing more change, challenge, and opportunity than the health science library? Just maybe these new dynamics in media, user behavior, and tools will open new possibilities that could increase the vitality and vitalness of libraries as they continue to reinvent themselves in the evolving information environment. This session examines some of the forces causing this concurrent hope and anxiety and suggests some exciting new possibilities for libraries facing a mashed up future.

9:00 – 9:10
Welcome
Jack Farrell
, Managing Director, Jack Farrell & Associates & Member of the PSP/AMPC
Dianne McCutcheon, Chief, Technical Services Division, National Library of Medicine

9:10 – 10:15
Keynote Address Tracking and Understanding User Behavior in a MashedUp World

Vicki Burns, Department Head and Anthropology and Health & Society Librarian, Rush Rhees Reference, University of Rochester

10:15-10:30
Break

10:30 – 12:00
What Users’ Want (and don’t want) in the next Generation Journal: Three Case Studies
Michael Ackerman, PhD, Assistant Director, HPCC, NLM
Glen Campbell, Senior Vice President, Elsevier
John Childs, PhD, Senior Publisher, Optical Society of America
Elliot Siegel, PhD, NLM, Assoc. Director for Health Information Programs Development, NLM
George Thoma, PhD, Chief, Communications Engineering Branch, NIH, NLM

12:00-1:15
Lunch and Speaker: Vision of the Library of Tomorrow…Today
Betsy Humphreys
, Deputy Director, NLM
Nancy Roderer, Director of the Welch Library, The Johns Hopkins University

1:15 – 2:15
Alternate Reality: Librarians, Researchers and Publishers meet in Second Life
Susan Toth-Cohen
, PhD, Jefferson College of Health Professions, Director, Occupational Therapy Doctoral Program
Kristen French,
Head of Community Services, Nature Publishing Group
Carol Perryman, School of Information & Library Science, University of North Carolina at Chapel Hill

2:15- 3:15
MashUps Working in a Library Near You Right Now
Allan Cho
, Program Services Librarian University of British Columbia
Michelle Kraft, Senior Medical Librarian, Cleveland Clinic Alumni Library & author of The Krafty Librarian blog

 
3:15-3:30
Closing Remarks
Donald Lindberg
, MD, Director, NLM

ANNUAL CONFERENCE BEGINS

WEDNESDAY, FEBRUARY 4, 2009

4:00pm–5:00pm          Keynote Opening Address
Donald Waters
, Program Officer for Scholarly Communications, Mellon Foundation

5:00pm-7:00pm           Exhibitor Meet & Greet

7:00pm-9:00pm           Evening Reception at Cosmos Club

Dress code policy: Jackets and ties required for gentlemen, similar attire for ladies (no jeans or tennis shoes).

(Dinner on Your Own)

THURSDAY, FEBRUARY 5, 2009


8:00am-9:00am           Continental Breakfast with Exhibitors
Sponsored by CrossRef


9:00am-11:00am         Plenary #1:
Public Policy is Everyone’s Concern: Developments in Access Policies, Turning the New Page in Copyright Policies, and the Look Ahead
Produced by the Public Issues Task Force (PITF) -- Patrick Bernuth/ Janet Soller: Organizers
Moderator:  F. Hill Slowinski, Chair, PITF and Vice-Chair, PSP Executive Council
Speakers:
Allan Adler
, VP of Government and Legal Affairs, Association of American Publishers
Jon Baumgarten, Partner, Proskauer Rose LLP
Dan Duncan, Senior Director, Government Affairs, The McGraw-Hill Companies
H. Frederick Dylla, Executive Director & CEO, American Institute of Physics
Peter Givler, Executive Director, Association of American University Presses

Leading publishing representatives and executives participating in this multi-part session will summarize the top public policy and business issues facing publishers today and will present what you must know in the Public Access and copyright debate:

  • Part I: Updates on publisher 2008 interactions with NIH on Public Access: Fred Dylla
  • Part II: Explanation of a creative new approach to the copyright dialog - the proposed Fair Copyright in Research Works Act (focus on copyright principles--Jon); a recap of the Congressional hearing; alternative to article public access mandates--America Competes Act provisions directing NSF to provide access to research result: Jon Baumgarten, Fred Dylla
  • Part III: Perspectives on the future of Public Access and Copyright Policy and economic/business models: Peter Givler, Dan Duncan
  • Q&A
  • Part IV:  An AAP Wrap-Up of Current Copyright Issues (e.g., e-reserves, Google litigation, potential legislation)
  • Final wrap up, panel discussion and Q&A 

11:00am-11:30am       PSP Business Meeting
PSP Budget, Goals, and Plans for FY 2009–2010
Presentation of New Executive Council Chair and Officers for 2009-2010

11:00am-12:00pm       Networking Break in the Exhibit Area

12:00pm-1:30pm         Luncheon
PSP American Publishers Awards for Professional and Scholarly Excellence, the PROSE Awards for the Best Publications of 2008
Master of Ceremonies: John Jenkins, President & Publisher, CQ Press
Address by R.R. Hawkins Winner

Luncheon includes:
~ Video highlights of this year's entries
~ Meet this year's judges and hear them talk about the process of judging, in a new documentary produced especially for the awards: "The Mind of the Judge"
~ Presentation of the R. R. Hawkins Award by honored guests: the family of the late Reginald Robert Hawkins

1:30pm-2:15pm           Networking Break in the Exhibit Area

2:15pm-3:45pm           Plenary #2:
Organizer & Moderator: Brian Crawford, President, Publications Division, American Chemical Society
The Devil Is In The Devices
The advent of diverse handheld, wireless, and web-based information technology platforms and services has opened new avenues for publishers interested in integrating knowledge solutions for busy professionals, students, and other consumers of information. With more than 200,000 book titles already available for Amazon’s Kindle, and a next-generation version of that device poised to serve the student textbook market, will analysts’ prediction of a $1Billion market for the Kindle by 2010 prove accurate? As major medical publishers partner with handheld technology providers in delivering medical reference information to health care professionals at the point of patient care, are we witnessing a sea change in how scientific, technical, and medical information needs to be developed, delivered, and disseminated? With leading newspapers and magazines such as The New York Times now customizing applications for Apple’s iPhone and other handheld devices, and the rise of Web 2.0 social networking among digital consumers worldwide, are we in the midst of an evolution or about to witness an outright revolution in how branded information is generated and shared? How will these and other device-enabled behaviors by readers and authors impact the professional and scholarly publishing industry?  This plenary session will provide insights from several publishing and technology experts whose own efforts have been instrumental in charting a business course marked by innovation
Speaker:
Bill Detmer, MD, MSc President & CEO, Unbound Medicine, Inc.

3:15pm-4:00pm           Networking Break in the Exhibit Area

4:00pm-5:15pm          
Organized by Christopher Lynch, VP, Publishing, New England Journal of Medicine & Maureen DeRosa, Director, Department of Marketing & Publications, American Academy of Pediatrics
Symposium topic #1:
Moderator: Kent R. Anderson, Executive Director, International Business & Product Development, The New England Journal of Medicine, Massachusetts Medical Society
Mediating Authority in the Digital Age
"Authority" has traditionally been mediated by peer-reviewers and editors, and manifest as publication (acceptance) in powerful brandname publications. Authority was painstakingly established, slow to erode, and opaque. In addition to playing a role on the tenure track, these ways of mediating authority have been the cornerstones of careers, publication programs, and perceived value. Now, authority is more complicated, and mediated increasingly by search engines, social networks, blogs, and reader feedback. Authority can now be established quickly, erode quickly, and is increasingly transparent. Traditional measures of authority (impact factors and the like) no longer operate in isolation. Much goes unmeasured. This session will engage experts in how authority is generated digitally, how publishers, authors, and editors need to modify their approaches to address these changes, and what the future may hold for scholarship as authority is redefined
Speakers:
Matt Ghering, Product Marketing Manager, Google Knols
Scott Karp, Co-founder and CEO, Publish2, Inc.

4:00pm-5:15pm
Organized by Niko Pfund, Academic Publisher, Oxford University Press
Symposium topic #1:
Moderator: Sanford G. Thatcher, Director, Penn State University Press
Institutional Repositories and Open Access in the Humanities and Social Sciences: Where Are we heading?
In the wake of several high-profile announcements regarding Open Access policies being instituted at American institutions of higher education, the time seems ripe to assess the difference between the rhetoric and realities of open access and, relatedly, of institutional repositories. Whereas discussions to date have too often consisted of anxious skepticism on the part of publishers and overly optimistic assessments by librarians, the hope that informs this panel is that a conversation among librarians, scholars, and publishers specifically in the world of humanities and social science will shed substantive light on the path ahead and map out ways in which these interlinked communities can work gainfully together
Speakers:
Michael Carroll, Visiting Professor of Law, American University, Washington College of Law
Charles Lowry, Executive Director, Association of Research Libraries
Siva Vaidhyanathan, Media Studies, UVA

4:00pm-5:15pm
Symposium topic #1:
Organizer & Moderator: James Pringle, Vice President, Development, Academic & Government Markets, Thomson Reuters
Evaluating Research Performance: What Publishers Should Know Today
The professional publishing world is inundated with new metrics, such as “Eigenfactor” and “h-index”. These metrics are part of a broader trend toward an outcomes-oriented scholarly culture. Scholarly communications has always been about building reputation and demonstrating value as well as disseminating discovery. For research administrators, who must make judgments about scholars based on their published artifacts, unbiased and fair measures are increasingly top of mind. This session examines the new world of metrics from three user perspectives: the new journal metrics for publishers, the increasingly critical role of research publications in policy planning, and the changing role of publication metrics in academic research evaluation.
Speakers:
Dr. Julia Lane, Program Director, Science of Science and innovation Policy, National Science Foundation
Marie McVeigh, Director, Journal Citation Reports and Bibliographic Policy, Thomson Reuters Scientific
Dr. John D. Simon, Vice Provost for Academic Affairs, Duke University


5:15pm-6:00pm           Networking Break in the Exhibit Area

6:00pm-7:30pm           General Reception in the Exhibit Area

7:30pm-9:30pm           Dinner
Keynote Address: Alex S. Jones, Laurence M. Lombard Lecturer in the Press and Public Policy and Director of the Joan Shorenstein Center on the Press, Politics and Public Policy

FRIDAY, FEBRUARY 6, 2009


8:00am-9:00am           Continental Breakfast with Exhibitors

9:00am-10:15am
Symposium topic #2:

Organizer & Moderator: Glen Campbell, Senior VP, US Health Sciences Journals, Elsevier, Inc.
Online Advertising in THIS Economy – What’s Next and How Do We Make It Work
As a follow-up to last year’s very well received session on challenges and opportunities in online advertising sales, we will assess the current state of the market with a special emphasis on the impact of the current economic crisis.  Industry experts will  have updates on new business models, the usage of online publications and websites by physicians, how technologies have changed, how media buyers are planning their schedules, and how the pharma promotional landscape looks in the immediate and long term for online journals as well for as e-products.
Speakers:
Thomas J. Easley, Managing Director, Publishing, The New England Journal of Medicine
Jaime Trapp, National Sales Manager, PERQ/HCI Inc.

9:00am-10:15am        
Organized by Alison Mudditt, Executive Vice President, Higher Education Group, SAGE Publications Inc
Symposium topic #2:
Moderator: Rolf Janke, VP and Publisher, SAGE Reference
No Longer an Open Book: Expectations from the new users of reference content
What do users of reference content really want? When do they want it? How fast do they want it? Where are they going to find it?
The user experience for reference content has changed dramatically over the past 5 years which is revolutionizing the way reference publishers develop and disseminate content.  The new paradigm has a localized, customized and personalized focus and how does this new shift translate into new business models?  This panel of two reference publishers and one reference librarian will discuss the expectations of the user and make recommendations as to how technology can further enhance this experience
Speakers:
Casper Grathwohl, Vice President & Publisher, Oxford University Press
Sue Polanka, Head of Reference and Instruction, Paul Laurence Dunbar Library, Wright State University
Steve Smith, Publishing Director, Wiley-Blackwell

9:00am-10:15am
Organized by William Curtis, President, Springer       
Symposium topic #2:
Organizer & Moderator: Michael Forster, V. P. & Publisher, STM Books, John Wiley & Sons, Inc.
Custom Publishing
What new opportunities have emerged for textbook and reference or STM publishers with the availability of technologies that allow for the seamless integration of content from multiple different original sources?

From web-based self-serve print and hosted online textbook creation, to on-the-fly reference and training manual creation, as more and more content is available in publisher content management systems and aggregator platforms it is becoming possible to envisage a customer experience where a truly personal ‘on-demand’ custom publishing product is a reality
Speakers:
Pam Boiros, Vice President, Product Management, Books24x7, a SkillSoft Company
Seth Shearer, Senior Technical Consultant, Mark Logic
Elizabeth Willingham, Executive Vice President, Silverchair

10:45am-12:00pm
Organized by Michael Hays, Managing Director, Global Publishing, McGraw-Hill Higher Education
Symposium topic #3:
Moderator: Laura Friedman, Senior Director, Marketing - McGraw-Hill Professional, The McGraw-Hill Companies
China and India: The Rise of the Asian Megamarkets and What it Means for Professional Publishers
The economies of China and India are exploding.  With that explosion comes a tremendous need for education and training. How can publishers capitalize on these opportunities? What are the unique challenges in these markets and how can publishers best conquer them? How can we profit from the tremendous growth in these markets? What are the best ways to maximize the value of our content? Senior executives from three of the world’s most successful companies providing training, education and professional content in Asia will talk about what is really happening in China and India and where the hidden opportunities lie.
Speakers:
John Ambrose, Senior Vice President, Strategy, Corporate Development and Emerging Business, Skillsoft
Sudeep Das, Vice President Publishing, NIIT
Mike Violano, Vice President, Reseller Management, Safari Books Online

10:45am-12:00pm
Organized by Fran Zappulla, Staff Director, IEEE Publishing Operations, IEEE
Symposium topic #3:
Moderator: Barbara Lange, Staff Director, Product Management and Business Development
How "E" is Changing the Way People Work
Case studies that highlight innovative methods of interacting with E-content to help the researchers’ work more efficiently.

Today’s work environment is rapidly evolving.  And with our current economic climate, it is more critical than ever that researchers find ways to work efficiently.  The internet has become an integral part of researchers’ daily lives.  Researchers collaborate online, they research online, they publish online, they archive materials online.  As the web enables information to be found and used at researchers’ desktops, many information providers are looking for the next generation of web tools to bring content into the researchers’ workflow. 

With all of this information so easily accessible, how can researchers become even more efficient in finding the content that addresses their most current issues at the time they need it?  The explosion of content available to researchers over recent years and the advent of more sophisticated technology creates an environment where E-content is beginning to change how researchers work. 

Learn from these case studies how others are taking steps in this new area of content delivery and how it impacts professional publishers.
Speakers:
Joe Buzzanga, Product Manager, Elsevier
Grant Hunter, Vice President, Product Management, Knovel Corporation
Jeff Jarvis, VP Business Development, Invention Machine, Goldfire Innovator Software


10:45am-12:00pm
Symposium topic #3:
Organizer & Moderator: Lynne Rienner, Publisher & President, Lynne Rienner Publishers, Inc.
Publishing E-Books in the Social Sciences and Humanities: Meeting the Needs of the Market  
The panelists will explore the new relationships and strategies involving publishers, librarians, library suppliers, and technology vendors as they work together to navigate the developing e-book environment
Speakers:
Kevin Cohn, Director, Client Services, Atypon Systems, Inc.
Elizabeth Mengel
, Head, Collection Management, The Sheridan Libraries, Johns Hopkins University
Matt Nauman Director, Publisher Relations, Blackwell Book Services

12:00pm-1:00pm            Closing Reception

Adjournment

 

Registration Form