Events, Annual Conference

THE ASSOCIATION OF AMERICAN PUBLISHERS

Professional/Scholarly Publishing (PSP) Division

The New Reality:
Disruption, Innovation, Relevance


2010 PSP Annual Conference

February 3rd-5th, 2010
Renaissance Mayflower Hotel, Washington, DC



Program


WEDNESDAY, FEBRUARY 3, 2010
PSP Pre-Conference (Separate Registration Fee)
Produced by the PSP Electronic Information Committee (EIC)
9:00am-3:30pm
The Culture of Free: Publishing in an Era of Changing Expectations
While the professional and scholarly publishing community has been dealing with issues of Open Access for several years, the rest of the world has been increasingly grappling with issues of copyright and digital distribution. From freely available “pirate” music, to downloadable movies, to a growing proliferation of e-Books, consumers have been gradually creating a “culture of free” and a new generation of digital natives is more and more expecting content to be free of not just cost, but free of access and re-use restrictions as well.

The issues surrounding the rise of the culture of free—from copyright vs. fair use, to publishers and authors rights vs. consumer rights, to a shifting paradigm of business models of content distribution—present profound questions for publishers, and a range of possible answers that could fundamentally change our business.

This seminar will present speakers and panels from both inside and outside our industry to explore the general question of “how do we compete with free” by examining such issues as:

  • The challenges of competing with “free” and obstacles in embracing “free”
  • What are user expectations in this new culture and what are some ways publishers are trying to meet them
  • Cost versus value of scholarly content: who bears the freight
  • Will free content that is “good enough” diminish markets for more high-quality content.
  • How might the culture of free affect broad business models and how might those models change in response?

9:00am-9:10am
Welcome & Introduction
Moderators:
Terry Hulbert, Director, Business Development, American Institute of Physics & PSP/EIC Co-Chair
John Purcell, PSP/EIC Co-Chair

9:10am-9:40am
Overview/Setting the Stage/The Culture of Free
Kevin McKean, Vice President and Editorial Director, Consumers Union
Professional and scholarly publishers, like all media today, face increasing pressure to loose the bounds on their content and join what might be called the Culture of Free. Partners, competitors, audiences and sometimes even scholarly authors expect them to make more information free for electronic distribution, lift the copyright restrictions that limit its use, and create APIs that enable others to disaggregate the data and recombine it in new and unpredictable ways. But is “free” a viable business model – particularly for specialty publishers who historically have charged more for content that commands smaller audiences? This session presents an overview of the Culture of Free, from its roots in the early Web to the “free” frenzy now sweeping the industry, and suggests lessons that can point publishers towards a stronger and more profitable future.

 

 

 

 

 

Case Studies:
9:40am-10:15am     
         
Michael Ross, Senior Vice President, Encyclopaedia Britannica
As the publishing industry makes the transformation from print to digital formats, and as the majority of the revenue shifts from print products to digital products, publishers have to change their infrastructure and change the way they go to market. We will examine what publishers need to do to succeed, examine different formats, and look at  business models that provide the best experiences to users and the greatest returns to investors and shareholders.


10:30am-11:05am
Barbara Kline Pope, Executive Director for Communications, National Academies Press
The National Academies Press (NAP) embraced the value of free content in 1995 and has adapted its business model over the course of the past 15 years based on customer expectations.  During this session, we will learn how NAP books are reaching their audiences today and also providing the needed revenue to allow the non-profit publisher to fulfill its dissemination and financial objectives. 
[Barbara Kline Pope name image]

 

 

 

 

 


11:05am-11:40am
Jeff Shelstad, Founder and CEO, Flat World Knowledge, Inc.
Flat World Knowledge is a new, higher education textbook publisher.  We recruit world class authors to write great textbooks and supporting ancillaries, and through relatively traditional editorial processes (think peer reviewing, design, production), we help that author accomplish their goals.  When we publish our textbooks, they are offered open and free to the world.  Through our open license and publishing platform, we transfer 100% control of content to the faculty user.  Through a free, web hosted textbook, we transfer 100% control of consumption to the student, as they can purchase affordable alternate formats and affordable study aids.  In my talk, I will highlight why we chose to offer, and compete, with free.


User Perspective:
12:45pm-1:20pm
Diane Harley, Senior Researcher, Center for Studies in Higher Education, University of California, Berkeley
I will discuss ongoing research at the Center for Studies in Higher Education, to understand the needs and practices of faculty for in-progress scholarly communication (i.e., forms of communication employed as research is being executed) as well as archival publication. In the interest of developing a deeper understanding of how and why scholars do what they do to advance their fields, as well as their careers, our approach focuses on fine-grained analyses of faculty values and behaviors throughout the scholarly communication lifecycle, including career advancement, sharing, collaborating, publishing, resource generation, and engaging with the public. Our work, which was conducted between 2007 and 2009, maps and assesses:
- The current and evolving scholarly communication needs of researchers in seven selected academic fields: archaeology, astrophysics, biology, economics, history, music, and political science.
- The capabilities of various traditional and emerging models of scholarly communication and publication for meeting those needs; and 
- The likely future scenarios for scholarly communication (by field), and how those scenarios might be best supported by institutional organizations and units (e.g., departments, libraries, commercial publishers, societies, etc).
This work has received generous support from the Andrew W. Mellon Foundation.  Associated reports can be found at http://cshe.berkeley.edu/research/scholarlycommunication

Diane Harley, Ph.D.

 

1:20pm-1:55pm
Christina K. Pikas, Librarian, The Johns Hopkins University Applied Physics Laboratory


2:10pm-2:35pm
Philip M. Davis, PhD Student, Department of Communication, Cornell University
What is it about information – and specifically /scientific information/ – that makes for a powerful and persuasive argument for free access?


2:50pm-3:30pm
Wrap Up
Kent R. Anderson, CEO/Publisher,The Journal of Bone & Joint Surgery

 

ANNUAL CONFERENCE BEGINS:

4:00pm–6:00pm       
Plenary #1:

(State Room)
Produced by the Public Issues Task Force (PITF)
Policy and Market Challenges – Critical Issues for 21st Century Publishers
Moderator: Dan Duncan, Sr. Director, Government Affairs, The McGraw-Hill Companies

The 21st Century has brought to publishers the promise of increasingly digital and global markets.  The potential benefits to publishers include new customers, faster means of production and delivery, and new opportunities to repurpose and customize content. At the same time, there are significant challenges as customers around the globe demand cheaper, easier, ubiquitous access to the information that affords every publisher the ability to recoup costs and continue investing in new and innovative content. Those demands are generating new debates in government circles about longstanding market practices.

From questions about who owns information to whether basic intellectual property protections and licensing rules are sustainable in this new century, publishers must become aware and active in policy debates forming around the world that could fundamentally impact future business models. This session will bring together a number of policy experts from the publishing industry to outline the major issues facing content owners today and discuss the business implications of these proposals, should they become law.

Speakers:
H. Frederick Dylla, Executive Director & CEO, American Institute of Physics

Ed McCoyd, Executive Director, Digital, Environmental and Accessibility Affairs, Association of American Publishers, Inc.

Chris Mohr
, Partner, Meyer, Klipper & Mohr
Bill Rosenblatt, President, GiantSteps Media Technology Strategies

Exhibits Open
6:00pm-7:30pm       
Evening Reception
/ Exhibitor Presentations
(Grand Ballroom)
(Dinner on Your Own)

THURSDAY, FEBRUARY 4, 2010
8:00am-9:00am       
Continental Breakfast with Exhibitors

(Grand Ballroom)
Sponsored by CrossRef - for more information visit http://crossref.org/

9:00am-10:00am       
Keynote Speaker:
(State Room)
James J. O'Donnell, Provost, Georgetown University

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Introduced by PSP Executive Council Incoming Chair, Glen Campbell, Senior VP, US Health Sciences Journals, Elsevier, Inc.

10:00am-10:30pm      
Networking Break / Exhibitor Presentations
(Grand Ballroom)


10:30am-12:00pm
(Chinese Room)           
Symposium topic #1:

What Riches to be Gained from Enriching Content?
Moderator: Susan King, Senior Vice President, Journals Publishing Group, American Chemical Society

Meta-data tagging has become part of the standard xml workflow. How are publishers using meta-data enriched content to deliver new products and services? This session will provide examples of real life business cases of the benefits to be had from meta-data tagging.

Speakers:
Kevin Cohn, Director of Client Services, Atypon Systems, Inc.


Helen Parr
, Director Online Publications, Elsevier


Jake Zarnegar, President, Silverchair Information Systems, Chief Technology Officer, Silverchair


10:30am-12:00pm 
(Colonial Room)          
Symposium topic #1:

Hardware and Platforms and Software, Oh My! Consumer and Retail Now Lead the Digital Way
Moderator: Evan Schnittman, VP Global Business Development, Oxford University Press

Traditionally professional and scholarly publishing have led the development curve in digital content – but today, led by devices such as the Kindle and the iPhone and the massive amounts of content made available through Google, the consumer oriented side of publishing now gets most of the focus and attention. In this interactive session we will explore initiatives by new device makers as well companies that have created software and platforms to serve all forms of content including professional. Staying on top of the consumer side of the business will enable professional and scholarly publishers to consider adding new approaches to their current selling portfolios.

Speakers:
Sarah Gaeta, Senior Director of Content Project Management, Plastic Logic



Linda Gagnon
, Senior Vice President, Digital Media Services, Baker & Taylor

Cliff Guren,
Vice President of Content Acquisition, Skiff


Theresa Horner
, Director of Digital Content, BarnesandNoble.com

Corey Podolsky, Vice President of Strategic Partnerships, Entourage Systems, Inc,


Tom Turvey, Director, Strategic Partnerships, Search Services Group, Google

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12:00pm-1:30pm       
PROSE Awards Luncheon:
(East Room) 
PSP American Publishers Awards for Professional & Scholarly Excellence (PROSE) for the Best Publications of 2009
Master of Ceremonies: John Jenkins, President & Publisher, CQ Press
Presentation of R.R. Hawkins Award
Address by R.R. Hawkins Winner

1:30pm-2:15pm       
Networking Break / Exhibitor Presentations
(Grand Ballroom)

2:15pm-3:30pm       
Plenary #2:

(State Room)
Oxford-style debate of the proposition:
“Current US Copyright Law Excessively Restrains the Development of Intellectual Property.”
Moderator: Thane Kerner, President & CEO, Silverchair Science+Communications, Inc.

Copyright protection is the cornerstone of the publishing industry as we know it. The incentives for the participants in the publishing value chain—authors, publishers, distributors—are predicated on the opportunity to control and monetize content based on ideas. In the internet age, this protection has come under attack like never before, with mass-scale, networked, digital technology enabling systematic violations of copyright. Publishing is thus under siege and must be protected by adapting copyright to function effectively in the contemporary environment.

OR….

Copyright protection in its current form is an outmoded relic of a command-and-control knowledge landscape. As uni-directional, top-down, “broadcast” communications give way to multi-lateral, networked, communal modes of content production and consumption, the old-line corporate interests have lobbied aggressively to continue the tightening of copyright laws to extend their control over ideas. What was once 30 years of protection became life plus 75 (or 95 if the holder is a corporation). This incessant march to clamp down on the flow of knowledge is directly at odds with the social and technological landscape of the internet age. An entirely new paradigm, one that puts the benefit of knowledge creation and flow at its heart, is required for the 21st century.

_______________________


These ideas will be debated, Oxford-style, with two sides of 3 debaters each for and a moderator. Each participant presents an opening statement of 7 minutes; this is followed by a Q&A session between the debaters, and including audience questions; then each presenter gives a 2-minute conclusion.

The audience will be polled in real time (via mobile texting) in advance and upon completion to determine which team has prevailed.

 

“For”

 “Against”

Lawrence Lessig, Director of the Edmond J. Safra Foundation Center for Ethics at Harvard University, and a Professor of Law at Harvard Law School.

Prior to returning to Harvard, Lessig was a Professor of Law at Stanford Law School (where he was founder of Stanford's Center for Internet and Society), Harvard Law School (1997-2000), and the University of Chicago Law School. Lessig clerked for Judge Richard Posner on the 7th Circuit Court of Appeals and Justice Antonin Scalia on the United States Supreme Court.

For much of his academic career, Lessig has focused on law and technology, especially as it affects copyright. He is the author of five books on the subject — Remix (2008), Code v2 (2007), Free Culture (2004), The Future of Ideas (2001) and Code and Other Laws of Cyberspace (1999) — and has served as lead counsel in a number of important cases marking the boundaries of copyright law in a digital age, including Eldred v. Ashcroft, a challenge to the 1998 Sonny Bono Copyright Term Extension Act, and Golan v. Holder.

His current academic work addresses the question of "institutional corruption" — roughly, influences within an economy of influence that weaken the effectiveness of an institution, or weaken public trust. His current work at the EJ Safra Lab oversees a 5 year research project addressing institutional corruption in a number of institutional contexts.

Lessig has won numerous awards, including the Free Software Foundation's Freedom Award, and was named one of Scientific American's Top 50 Visionaries. He is a member of the American Academy of Arts and Sciences, and the American Philosophical Society.

Lessig serves on the boards of Creative Commons, MAPLight, Brave New Film Foundation, Change Congress, The American Academy, Berlin, Freedom House and iCommons.org. He is on the advisory board of the Sunlight Foundation. He has previously served on the boards of the Free Software Foundation, the Software Freedom Law Center, Electronic Frontier Foundation, the Public Library of Science, Free Press, and Public Knowledge. Lessig was also a columnist for Wired, Red Herring, and the Industry Standard.

Lessig earned a BA in economics and a BS in management from the University of Pennsylvania, an MA in philosophy from Cambridge, and a JD from Yale. He has received honorary degrees from The University of Amsterdam, Athabasca University, and The Georgian-American University.

Lessig is married to Bettina Neuefeind, and it the father of three children (Willem, Teo, and Tess).



William S. Strong, Head of intellectual property practice at Kotin, Crabtree & Strong, LLP in Boston.

He is the author of The Copyright Book: A Practical Guide, now in its fifth edition; of the chapter on copyright in The Chicago Manual of Style; and of the chapter on legal issues in the Columbia Guide to Digital Publishing. His article, Database Protection After Feist v. Rural Telephone Co. appeared in the Journal of the Copyright Society of the USA, Vol. 42, No. 1, Fall 1994.

From 1987 to 1996 he was Adjunct Professor of Copyright Law at the Franklin Pierce Law Center in Concord, New Hampshire. For many years, Mr. Strong has been active in the leadership of the American Bar Association's Intellectual Property Law Section and he has served on the Section's governing council. He has also been active in the Copyright Society of the U.S.A., serving as a Trustee and as head of the Society's New England chapter.

Richard Baraniuk, Rice University, Victor E. Cameron Professor of Engineering

In 1999, Dr. Baraniuk launched Connexions, a non-profit publishing project that aims to bring textbooks and learning materials into the Internet Age. Connexions makes high-quality educational content available to anyone, anywhere, anytime for free on the web and at very low cost in print by inviting authors, educators, and learners worldwide to "create, rip, mix, and burn" textbooks, courses, and learning materials from its global open-access repository. Each month, Connexions' free educational materials are used by over 1.5 million people from nearly 200 countries. Connexions is also the open-access content engine for the newly revived Rice University Press http://edition.cnn.com/2007/TECH/11/08/connexions.learning/

Allan R. Adler, Vice President for Legal & Government Affairs, Association of American Publishers


3:30pm-4:15pm       
Networking Break / Exhibitor Presentations
(Grand Ballroom)

4:15pm-5:30pm
(Chinese Room)
Symposium topic #2:

Social Marketing 101
Moderator: Garrett P. Kiely, Director, University of Chicago Press

Worried that u have only 12 followers on #Twitter? This panel will discuss how, y & if scholarly pubs r using socl media 2 grow the business

Speakers:
Tim Ingoldsby, Director of Strategic Initiatives and Publisher Relations, American Institute of Physics

Stephen Leicht, Executive Vice President and Chief Operating Officer, Collexis Holdings, Inc

Dan Zarrella, Viral Marketing and Social Media Consultant

4:15pm-5:30pm
(Colonial Room)
Symposium topic #2:

Publishing Model Innovation: The Author Pays Model
Moderator: Thomas J. Easley, Managing Director, The New England Journal of Medicine

The last decade has seen rapid changes in publishing models, as technology changes the model from manuscript to peer review to online publication.The author pays model, in which authors and/or their sponsor (employer or funding agency) pays a publishing charge, is seen by some as an efficient, innovative method to sustain scholarly publishing and avert the crises libraries face from budget cuts. Some question whether the author pays model can’t sustain journals in disciplines like the social sciences and humanities. Others argue that the pay-to-publish model introduces new, unnecessary conflicts in editorial decision-making that could impact quality. This session takes a measured approach to appraising and discussing what lessons learned to date, as well as the positive, negative, and unintended consequences of this model.

Speakers:
Philip M. Davis
, PhD Student, Department of Communication, Cornell University


Elizabeth A. Rogan,
Executive Director,
Optical Society of America

Liz Rogan

 

 

 

 

 

Mary Waltham, Founder, MaryWaltham.com


5:30pm-6:00pm       
Networking Break / Exhibitor Presentations

(Grand Ballroom)

6:00pm-7:30pm       
Evening Reception
/ Exhibitor Presentations
(Grand Ballroom)
(Dinner on Your Own)

FRIDAY, FEBRUARY 5, 2010
8:00am-9:00am       
Continental Breakfast with Exhibitors
(Grand Ballroom)

9:00am-10:15am
(Chinese Room)
Symposium topic #3:

How Technology is Influencing Traditional Publishing
Moderator: Glen P. Campbell, Executive VP, Global Medical Research Journal Publishing, Elsevier

For much of the past four hundred years, traditional publishing has involved submission of editorial content that has then been processed and or refined by publishers for delivery in printed books and journals.  For the past ten to 15 years, the introduction of new technologies has profoundly changed the development of content as well as how readers and end users access content.  Online peer review systems have facilitated more control of content submission by authors and faster reviews.  The web, hand held devices, and e-readers have made it possible for readers to access content where and when they want it, and take control of that content in new ways.

This session will include presentations on peer review (how technology has improved the speed and thoroughness of reviews, as well as how technology has provided opportunities for post-publication reviews), book development (how technology has had an impact on the development process for a scholarly title and its subsequent publication), and digital media and learning (what does publication mean to a networked scholar).

Speakers: 
Alexander M.C. Halavais, Professor of Communications, Quinnipiac University
Adrian Mulligan, Associate Director, Elsevier Ltd.

John Viviano, Founding Partner, InterCorp Inc.

9:00am-10:15am
(Colonial Room)
Symposium topic #3:

The Services Report: What’s Available to Publishers Now and What the Future Holds
Moderator: Ed Colleran, Sr. Director of International Relations, Copyright Clearance Center

A panel of industry experts will discuss the innovative solutions they are currently offering their publisher clients as well as give us a sneak peek into what they plan to offer in the near term and an idea of what the next cutting edge offerings might look like.

Senior executives from commercial and non-commercial entities will present updates on existing technology and service programs and will discuss enhancements and future developments that will bring new value to targeted content consumers.  You will learn how these providers are managing the opportunities and challenges brought on by new delivery platforms, the increased use of multiple forms of media within professional and scholarly content, the advanced use of social media tools by researchers and scholars as well as ways the legal use of content is enabled and encouraged.

Highlights from the session include:

  • Innovative ideas for Collaboration and Partnering
  • Useful Business Models and Solutions
  • Technology Enhancements in the works
  • Cutting edge Content Licensing Solutions

Speakers: 

Tracey Armstrong, CEO, Copyright Clearance Center


Eileen Fenton, Managing Director, Portico


George Lossius, President & CEO, Publishing Technology PLC

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Ed Pentz, Executive Director, CrossRef


10:15am-10:45am  
Networking Break / Exhibitor Presentations

(Grand Ballroom)

10:45am-12:00pm            
Plenary #3:

(Colonial Room)
Social Media and Scientific Research
Moderator: Rachel Burley, Vice President and Publisher, John Wiley & Sons

Social Media has been in the consumer space for more than a decade fundamentally shifting the way people discover, read and share news, information and content.  More recently there has been a surge in social media sites targeting the STM community.   This session will explore the benefits of social media for researchers, the elements needed to engage communities and the implications and challenges for publishers.
Speakers:
Alpheus Bingham, Founder and Member, Board of Directors, InnoCentive, Inc.

Darrell W. Gunter, EVP/Chief Marketing Officer, Collexis Holdings, Inc.

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Joy Moore, Vice President, Global Partnerships, Seed Media Group


12:00pm-12:30pm        
PSP Business Meeting
(Senate Room)
PSP Budget, Goals, and Plans for FY 2010–2011
Presentation of New Executive Council Chair and Officers for 2010-2011

Adjournment

 

PSP ’10 Annual Conference Planning Committee:
PSP Executive Council Chair, Michael Hays, McGraw-Hill Higher Education, PSP Executive Council Vice-Chair, Glen Campbell, Elsevier, Inc., Dan Duncan, The McGraw-Hill Companies, Patrick J. Kelly, John Wiley & Sons, Inc., Thane Kerner, Silverchair Science+Communications, Inc., Richard Kobel, American Institute of Physics
AAP: Sara Pinto, John Tagler

 

 

Registration Form
Hotel information
Additional Information

 

 

The PSP would like to thank the following companies for partially sponsoring the PSP Annual Conference:

CrossRef - http://www.crossref.org

SAGE Publications - http://www.sagepub.com

SAGE Reference Online

Scope eKnowledge Center - http://www.scopeknowledge.com or http://knowledgespeak.com

             

 

 

 

Registration Form
Hotel information
Additional Information