Annual Conference

THE ASSOCIATION OF AMERICAN PUBLISHERS
Professional/Scholarly Publishing (PSP) Division

Digital or Die:
Inventing Our Future

2011 PSP Annual Conference
February 2nd-4th, 2011
Renaissance Mayflower Hotel
Washington, DC

PROGRAM

WEDNESDAY, FEBRUARY 2, 2011
4:00pm–6:00pm
Plenary #1:
(State Room)
Oxford-style debate of the proposition:
"The Journal and the Contributing Reference Book are no longer valuable as the Unit of professional content distribution, and will die."
Moderator: Thane Kerner, President & CEO, Silverchair Science+Communications, Inc.

Consumers of specialized professional, referential, and educational content now have at their fingertips the means to navigate a global content repository—the world wide web—without the coarse and primitive organizational structure of traditional books and journals. As discovery and retrieval technologies become increasingly potent and the semantic web blossoms from concept to realization, it becomes clear that the raison d’etre of books and journals is founded entirely on the limitations of physical distribution. In the world of bits, these two-dimensional organizations reveal themselves as profound impediments to knowledge gathering. Beyond merely a shift in production format, however, the implications of  “relational content” are summarized by the authors of The Electronic Labyrinth:

“To think of the world not as a Book but as a hypertext is to conceive of it as a heterogeneous, mutable, interactive and open-ended space where meaning is inscribed between signs, between nodes, and between readers, not enclosed between the limits of a front and back cover, or anchored to some conceptual spine called the author.”

-- Christopher Keep, Tim McLaughlin, Robin Parmar.

…or…

Organization of knowledge for the sophisticated and specific consumer will always require the essential qualities of a human editor. Machines will not provide a point of view, a voice, or nuanced selection of qualities; indeed, at the moment they can barely distinguish an exhibitionist socialite from a hotel in the capital of France. To imagine that systems alone will construct deep, nuanced, sustained, interdisciplinary arguments (the qualities of the leading edges of pedagogy) is utopian and self-contradictory. Leaving such organization solely in the hands of the non-expert users of such information would substantively slow or even reverse our intellectual progress. And in the anonymous ocean of links and files, qualitative credibility remains an important requirement that is currently delivered most effectively by the reputations of authors, presses, and periodicals.

_______________________

These ideas will be debated, Oxford-style, with two sides of 2 debaters each and a moderator. Each participant presents an opening statement of 10 minutes; this is followed by a Q&A session between the debaters, and including audience questions; then each presenter gives a 3-minute conclusion.

The audience will be polled in real time (via mobile texting using polleverywhere.com) in advance and upon completion to determine which team has prevailed.

 

“For”	“Against”
Kent R. Anderson, CEO/Publisher, The Journal of Bone & Joint Surgery	Brian Crawford, President, Publications Division, American Chemical Society
Brian O’Leary, Principal, Magellan Media Consulting Partners	Michael G. Fisher, Assistant Director for University Relations & Editorial Director, Harvard University Press

Exhibits Open
6:00pm-7:30pm

Evening Reception
(Grand Ballroom)
(Dinner on Your Own)


THURSDAY, FEBRUARY 3, 2011
8:00am-9:00am
Continental Breakfast with Exhibitors
(Grand Ballroom)

9:00am-10:00am
Keynote Speaker:
(State Room)
Robert W. Merry, Author of A Country of Vast Designs James K. Polk, the Mexican War and the Conquest of the American Continent
**All attendees will receive a copy of this book**

Publishing and Technology: Win or Die
Introduced by PSP Executive Council Incoming Chair, Glen Campbell, Executive Vice President for Global Medical Research Journal Publishing, Elsevier, Inc.

10:00am-10:30pm
Networking Break
(Grand Ballroom)

10:00am-10:45pm
PSP Business Meeting
(Senate Room)
PSP Budget, Goals, and Plans for FY 2011–2012
Presentation of New Executive Council Officers for 2011-2012

10:45am-12:00pm Symposium topic #1: (State Room) Moderator: Derek Stordahl, VP, Global Marketing, McGraw-Hill Professional Everyone Listens. Everyone Speaks. In Professional markets, it has always been important to connect directly with customers rather than relying on sales-channel presence alone. In the past, print vehicles like direct mail and advertising played a major role in customer-direct marketing efforts. But what happens in a world where our consumers live online and rely on their extended social networks for purchase recommendations? Our speakers will explore the practical implications of the print/digital transition with a focus on using content, social media, and other online tools to connect with readers. Speakers: Michael Hubble, Senior Director, Corporate Executive Board Rich Kelley, President, Rich Performance Marketing

10:45am-12:00pm Symposium topic #1: (Chinese Room) Moderator: Glen P. Campbell, Executive Vice President for Global Medical Research Journal Publishing, Elsevier, Inc. How to Support the Multiple Personalities of our End Users In the digital world, publishers need to meet the requirements of end users in new and innovative fashions. Speakers will discuss how to meet end user needs as authors, reviewers, researchers, and subscribers, while enhancing the publisher/librarian relationship. Librarians remain critical customers, recommenders and decision makers while they are frequently researchers who use our content. This session will present new information about value added services that go beyond the publisher’s traditional role of content provider. Speakers: Joseph S. Alpert, MD; Professor of Medicine, University of Arizona College of Medicine, Tucson, Arizona; and Editor-in-Chief, The American Journal of Medicine Michael Magoulias, Publishing Director, The Lancet

12:00pm-1:30pm
PROSE Awards Luncheon
(East Room)
PSP American Publishers Awards for Professional & Scholarly Excellence (PROSE) for the Best Publications of 2010
Master of Ceremonies: John A. Jenkins, President & Publisher, CQ Press

Presentation of R.R. Hawkins Award
Address by R.R. Hawkins Winner

1:30pm-2:15pm
Networking Break
(Grand Ballroom)

2:15pm-3:30pm
Plenary #2:
(State Room)
Moderator: Dan Duncan, Senior Director, Government Affairs, The McGraw-Hill Companies
Copyright Reform – Whither Goest Thy Rights?
For several years, tensions have grown among copyright owners, users and Internet intermediaries about the need for a new look at copyright law. The time seems ripe for governments to address and resolve those tensions through new legislation that will be the most comprehensive effort since creation of the WIPO Copyright Treaties. Congress is certain to receive numerous proposals, including suggestions from the Obama Administration, and others will emerge in countries around the world, including several important markets for publishers. The discussions will be spirited and international, and publishers must engage early in order to ensure their voices are heard and their needs addressed. This session will bring together noted experts on copyright law and policy to discuss the tensions between various interest groups and the political landscape, as well as provide insights into some key policy proposals with clear implications for publishers.
Speakers:
Lui Simpson, Executive Director, International Copyright Enforcement & Trade Policy, Association of American Publishers, Inc.

Thomas D. Sydnor II, Intellectual Property Fellow, Innovators Network

John Vaughn, Executive Vice President, Association of American Universities


3:30pm-4:15pm
Networking Break
(Grand Ballroom)

4:15pm-5:30pm Symposium topic #2: (State Room) Moderator: Rachel Burley, Vice President and Publisher, John Wiley & Sons Mobile and Apps in Professional Publishing iPhones, iPads, and other mobile devices are changing the way readers interact with scholarly content and present new challenges for publishers. This panel will discuss different approaches to developing content apps, introduce the different business models being used by these apps, and reflect on early usage data. Speakers: Kevin Cohn, Vice President of Operations, Atypon Jason Markos, Director, Knowledge Management & Planning, Wiley Europe Ltd. SiNae Pitts, CEO, Amphetamobile LLC

4:15pm-5:30pm Symposium topic #2: (Chinese Room) Moderator/Speaker: Roger C. Schonfeld, Manager of Research, Ithaka S+R Ithaka S+R Faculty Survey 2009: Strategic Insights for the Scholarly Publisher The 2009 Ithaka S+R faculty survey--the fourth in a series conducted over the last decade--examines how current faculty attitudes and behaviors impact strategic decisions facing libraries, publishers, and scholarly societies and complements a number of related studies underway or in development by Ithaka S+R This talk will examine findings and analysis on two important issues of interest to scholarly publishers: 1. The strategic shifts facing academic libraries and what these could mean for scholarly publishers; and 2. How faculty attitudes and expectations on the print and electronic formats should affect publishing plans including a potential wind-down of print editions. Ample time will be reserved for questions and discussion on these issues.

5:30pm-6:00pm
Networking Break
(Grand Ballroom)

6:00pm-7:30pm
Evening Reception
(Grand Ballroom)
(Dinner on Your Own)


FRIDAY, FEBRUARY 4, 2011
8:00am-9:00am
Continental Breakfast with Exhibitors
(Grand Ballroom)

9:00am-10:15am
Plenary #3:
(State Room)
Moderators:  Glen Campbell, Executive Vice President for Global Medical Research Journal Publishing, Elsevier, Inc.

Rachel Burley, Vice President and Publisher, John Wiley & Sons

Visions of the Future
Visionaries in the scholarly publishing space have had plenty to speculate about over the past 10 years.  The industry has faced perpetual, rapid change with the decline of print, the evolution of digital content and delivery platforms and the arrival of a new generation of readers expecting ‘now’, ‘perfect’ and ‘free’.

How have the predictions of some of the most influential future-gazers in the field turned out?  And what do they foresee for the next 10 years?
Speakers: 
Bob Campbell, Senior Publisher, Wiley-Blackwell

Philip Campbell, Editor-in-Chief, Nature

10:15am-10:45am
Networking Break
(Grand Ballroom)

10:45am-12:00pm Symposium topic #3: (State Room) Open Access to Open Source . . . Textbooks, the Next Frontier This session will give an overview of how open source evolved and the technology involved.  Speakers: Jay Diskey, Executive Director, School Division, AAP Bruce Hildebrand, Executive Director, Higher Education, AAP Hal Plotkin, Senior Policy Advisor, Office of the Under Secretary of Education

10:45am-12:00pm Symposium topic #3: (Chinese Room) Moderator: Hill Slowinski, Worthington International What’s In a Name? – Disambiguation in Scholarly Communications The correct attribution of works to their authors, and more generally of linking researchers unambiguously to their scholarly outputs and activities, is a surprisingly difficult problem. It turns out that names are an insufficient and rather poor means of unique identification. There have been many efforts to create authority files of unique researchers by the systematic application of various algorithms to sets of bibliographic and biographic data. These efforts have achieved partial success but always within the context of a circumscribed space. ORCID (Open Researcher & Contributor ID), has been incorporated for the precise purpose of overcoming the limitations inherent in "unique silo IDs" and to eliminate the more general confusion that arises from the common practice of identifying people solely by their names. ORCID, Inc. is establishing an open, global registry of IDs and profiles to be used cooperatively by all parties engaged in the chain of scholarly research. ORCID is being developed collaboratively with participation from funding agencies, libraries, publishers and researchers themselves. A case study by ACM will explore the problems of identification by name and the partial solution developed in an author profiling application within the defined space of a single Digital Library. ORCID will then illustrate its approach to universally resolve the challenge of disambiguation in the scholarly communication process. Speakers: Howard Ratner, CTO, Executive VP, Nature Publishing Group Bernard Rous, Director, Publications, Association for Computing Machinery

Adjournment

 

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