Web Presence
Wednesday, July 23rd, 2008
12:00 p.m.-3:00 p.m.
Association of American Publishers
71 Fifth Avenue (between 14th & 15th Streets)
New York, NY
This session will focus on the "web presence" that publishers provide for journals and will explore the different needs of editorial, marketing and sales, and fulfillment and how these departments work together to implement a well-rounded site that provides useful information and useful tools for subscribers, potential authors, journal editorial boards, and readers and researchers around the world.
The Basics of E-Marketing
Friday, July 25, 2008
AAP Offices
71 Fifth Avenue, 2nd Floor
New York, NY 10003-3004
If you have 3-7 years experience with professional, scholarly, and academic book publishing this course will provide you with an understanding of the e-Marketing process.
The Institute for Safe Medication Practices (ISMP) and the U.S. Food and Drug Administration (FDA) have launched a national education campaign to help eliminate one of the most common but preventable sources of medication errors - the use of ambiguous medical abbreviations.