Events, Educational Programs
The Professional/Scholarly Publishing (PSP) Division of the Association of American Publishers Books Committee in cooperation with The Bookbuilders of Boston and The Association of American University Presses Presents…
Professional, Scholarly & Academic Books:
The Basic Boot Camp
Friday, October 30th, 2009
9:00am-5:00pm
The Non Profit Center
89 South Street
Boston, MA 02111
If you have less than three years’experience with professional, scholarly, and academic book publishing this course will provide an overview of the industry. Or, if you have spent most of your career working in one aspect of PSP publishing and want to learn about other PSP job functions, you should attend.
Topics to be Addressed Include:
- Acquisitions
- Marketing
- Sales
- Production
- Finance
If you want answers to the following questions then this is the course for you:
- What is professional & scholarly publishing (PSP) and how does it differ from Trade, Higher Ed and School publishing? Are there similarities?
- Who finds the authors? Who manages the authors? Where do the ideas come from? How does one determine quality? What is the reviewing process?
- How does the manuscript become a bound book? What are the processes that take place? PP&B and all that it means!
- Where do the marketing $$$$ come from? How to create a marketing plan? Who is the customer? What are the different customer types? What are the customer needs? How do you reach customers?
- What are the primary sales channels? What are the sales patterns of these books? What are rights and translations?
- P&L, ROI, Expenses, Costs, Financial Reports, Budgets...What does all this mean?
Moderated by:
Beth Schacht, Director of Marketing, McGraw-Hill
Speakers:
Gregory M. Britton, Publisher, Getty Publications
Matt Conmy, Sales Director, Books, Americas, Springer
John Cronin, Design and Production Manager, Johns Hopkins University Press
Mark Heineke, Promotions Director, University of Chicago Press
John A. Jenkins, President and Publisher, CQ Press
Molly Venezia, Assistant Director and CFO, Rutgers University